Thursday, 20 March 2014

Food packaging translation

I often take part in projects that require translation of food packaging or food related products. At first they seem pretty straightforward, because there are so many resources available online. However, on a second thought, it is very easy to make a silly mistake. Such projects require both language/vocabulary knowledge, and cultural awareness. 

Here is a selection of some poorly prepared food packaging localisation examples:


Fancy a cup of tea?
Image source: http://www.mun2.tv/sites/mundos/files/styles/large/public/slideshows/slide-urinal.jpg?itok=tBC1-w4e

Nuts? Thanks, I'll pass...


Image source: http://www.comedytime.tv/blog/wp-content/uploads/2011/08/OnlyPuke.jpg



Something tasty from Poland.
Someone told me it was actually a pretty good chocolate bar. I don't think I need to explain the word fart in English, but in Polish it is simply luck :)


Image source: http://brog.engrish.com/wp-content/uploads/2010/05/embarrassing_food_13.jpg




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